How Gas Stations do NOT pay card processing fees for decades
It all begins with an idea.
How Gas Stations Have Mastered Dual Pricing(cash discount) —and What It Means for Your Business
For years, gas stations have quietly used dual pricing (also known as cash discount) —one price for cash, another for credit. This simple legal program/strategy helps them offset the cost of credit card processing fees, which can eat into profits fast. Instead of absorbing those fees, they pass them on to the customer who chooses the convenience of paying with plastic.
This model has allowed gas stations to stay competitive while maintaining healthy margins. Now, especially after the 2020 pandemic, more businesses are catching on. By clearly displaying both cash and card prices, merchants can be transparent with customers and protect their bottom line.
If you're a business owner tired of rising credit card fees, dual pricing could be your secret weapon. It’s not new—it’s just smart. Many businesses in Atlanta, Georgia are already using this program.
Note that Dual pricing(cash discount) is a program and has to be implemented correctly to be legal and compliant.
Atlaswipe ensures that your business implements the dual pricing program correctly and provide you with all you need A-Z. Contact us at 678-741-9880 to start.
Remember, processing fees are cents and pennies for the individual customers but hundreds and thousands of dollars costing your business. Click Dual Pricing to learn more about it.